Two articles today about the decline of newspapers:
Fall in advertising prompts obituaries
Miriam Steffens, SMH
Just over two years ago The Economist predicted the rise of the digital age would see the last newspaper rolling off the presses some time in early 2043. But as the world slides into recession, the growing number of newspaper casualties has raised fears of a demise much sooner. MORE
Online revenue no match for print costs
Lara Sinclair, The Australian
Newspapers are facing a future where smaller newsrooms will need to turn out smarter reporting in a variety of media, while the printed product is sold at a higher price to fewer advertisers and a smaller paid circulation. But advertising staff, as well as journalists, will need to change the way they work if newspapers are to prosper in the web 3.0 world, according to Caroline Little, chief executive of Guardian News & Media in North America. MORE
Monday, February 2, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment